iPhone 12

iPhone 12

You can now get a 5G iPhone 12 for the same price that you got an 11 last year, but it will be a smaller one.

The iPhone 12 Pro can shoot cinematic footage of galloping horses better than ever.

And the HomePod Mini makes yelling at your kids from anywhere much easier.

On 13th October 2020, Apple diverged even farther from their singular vision for the iPhone by announcing not three, but four new iPhones. The iPhone 12, 12 Mini,12 Pro, and 12 Pro Max.

Now the iPhone 11 and iPhone 10 are, are still for sale with the 2020 iPhone SE replacing the iPhone 8 at the bottom of the product lineup.

iPhones in 2020
image by Apple

And while this isn’t actually the most popular iPhone lineup ever, Apple was selling eight iPhone models back in 2017, it does have the widest price range of any iPhone lineup all the way from Rs. 40,000 to Rs. 100,000 starting price.

Apple may not have a monopoly on mobile devices, but you can see they’re trying. With that said, Apple has actually bumped up the price of the mainstream option.

The iPhone 12 starts at Rs. 79,900, it’s Rs. 5,000 more than the iPhone 10R’s original price and Rs. 10,000 more than last year’s iPhone 11.

iPhone 12
image by Apple

But, there’s also a new option at Rs. 69,900 price point. The iPhone 12 Mini, which is, in terms of specs, identical to the iPhone 12 but with a tiny 5.4-inch display.

Now, I would make a bit of a fuss about Apple’s confusing naming scheme here. But would be totally on-brand for me.

But in this case, calling it Mini actually kind of makes sense, but the 6.1-inch iPhone 12 doesn’t really qualify as a Max phone.

So, you know what, why don’t we all just be grateful that we didn’t get an iPhone11 R, Plus, Mini, Max.

Why Apple Increases The Price?

Now, as I see it, the reason for the iPhone 12’s price bump can be attributed to two main things. One, the iPhone 11’s LCD has been replaced with a higher resolution OLED display, with twice the number of pixels.

And two, the addition of 5G, which can also be found throughout the entire lineup of new products.

Like sure, it’s also thinner and lighter. It’s got this super-strong ceramic shield on the glass. And, it’s got a slightly redesigned wide-angle camera with an f/1.6 aperture, but those are all upgrades that I would more or less expect in the new iPhone.

MagSafe

Apple brought back MagSafe as a way for these new iPhones to magnetically lock onto a wireless charger, or other accessories, which is cool. Was anyone asking for this though?

The last time I checked what everyone wanted was MagSafe to come back to MacBooks. But apparently, Apple is really good at compartmentalizing its love for USB-C.

On MacBooks, it’s the port of the future. On iPhones, oh hey, you gotta slow down. You don’t wanna rock the ecosystem boat too much?

I can only imagine that the real reason Apple priced the iPhone 12s as they did was because of the release of some recent Android flagships.

I mean, you can’t possibly sell a 6.1 inch iPhone 12 for the same price as the 699 Google Pixel 5, or a Samsung Galaxy S20 Fan Edition.

Because those are phones for the common folk. And the actually in the case of the Pixel 5, they are considerably slower too.

Content Creation On iPhone 12

The iPhone 12 Pro and Pro Max, those are not for the commoners. Because while Apple’s iPhone Pro marketing was a bit of a hard sell last year, I don’t think filmmakers dropped their Canons and Sonys on mass to shoot films on a phone.

This year, the Pro moniker might make a bit more sense, with several features on the Pros that greatly enhance content creation. Although to be clear, I still think people are gonna be shooting on their Sonys.

The 12 Pros can both record 10 bit HDR video and are the first phones to support Dolby Vision HDR video recording at 4K 60 FPS. Meaning that highlights, shadows, and color should look better than ever.

iPhone 12
image by Apple

Then on the photo side, Apple ProRAW is the company’s new proprietary unprocessed image format, that will let iPhone 12 Pro owners edit color, detail, and dynamic range natively in the Photos app.

Both of the Pro models now also have a LiDAR scanner, just like this year’s iPad Pro, which makes auto-focus six times faster than the iPhone 11, in addition to the benefits of AR content.

iPhone 12 LiDAR
image by Apple

And while the three lens system that looks the same as the iPhone 11 Pro, the wide and telephoto cameras have gotten some subtle improvements.

Interestingly, the 12 Pro Max has a better camera system than the 12 Pro, with a 47% larger sensor on the wide camera, along with a faster aperture, which apparently allows for an 87% improvement in low light performance.

Price-wise, this year’s Pro models are actually starting at the same price as last year’s, despite the more drastic upgrades. It seems like only a matter of time before James Cameron shoots his next film with the new gold iPhone.

What Powers iPhone 12?

A14 Bionic
image by Apple

And of course, the entire lineup of iPhones 12 is powered by the new A14 bionic, which has 40% more transistors than the vanilla A14 that was found in the recently unveiled iPad Air, and whose GPU is, according to Apple, 50% more powerful than any other smartphone’s.

Which they showed off by playing, “League of Legends,” which is, good. But hey, how about “COD” next time? That’d be cool.

What’s Inside The Box?

Now, none of these iPhones are coming with a power adapter or earphones in the box, which is, great-ish, because, in theory, everyone already has both of those things. So like, protecting the environment.

Except for one small problem. Apple is including a cable, that is a Lightning to USB-C charging cord, which is not going to work with the USB type a wall mount that Apple went and didn’t include because they figured you already had it, but then they give you a cable that doesn’t work with it.

So I guess that’s why the 12 Pros price is unchanged cause, they know they’re gonna make an extra 20,00 rupees from everyone who’s buying either a charger or a cable from the Apple Store. Well-played, team Apple.

HomePod Mini

Now we haven’t even mentioned the HomePod Mini yet, which is too bad, because it’s actually kind of cool. It’s got an interesting internal design that puts the Google Nest Mini’s single upward-firing driver to absolute shame.

And it’s U1 Chip apparently enables some cool intelligent features, like automatically pairing in stereo with another HomePod Mini in the same room, super cool.

And Apple’s also adding a feature called Intercom, which lets members of a homegroup send quick messages, not only to other HomePods but any Apple device in the group, nice.

The real test of this thing though will be whether Siri has come far enough to justify getting one of these, instead of a Google Assistant or Alexa-enabled speaker. Anyway, the one bit of bad news from today is that we didn’t get to see the fabled AirPods Pro Studio headphones or any reference whatsoever to an ARM-powered Mac.

And it’s still unclear whether we’ll see either of those before the Appel’s next event on 17th November 2020.

Price In India

iPhone 12 mini: 

64GB – Rs. 69,900

128GB – Rs. 74,900

256GB – Rs. 84,900

iPhone 12: 

64GB – Rs. 79,900

128GB – Rs. 84,900

256GB – Rs. 94,900

iPhone 12 Pro:

128GB – Rs. 1,19,900

256GB – Rs. 1,29,900

512GB – Rs. 1,49,900

iPhone 12 Pro Max:

128GB – Rs.1,29,900

256GB – Rs. 1.39,900

512GB – Rs. 1,59,900

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